The Winner Effect is the cognitive key to unleashing the Latent Alpha in every beta male. The term was entered into the Chateau lexicon via this post about the existence of an “alpha male switch” in mice:
Intriguingly, the experience of winning appeared to leave an imprint on the mice, making them more assertive, even when their brains were no longer being artificially controlled. They were found to be more combative in a second scenario in which they competed to occupy the warm corner in a cage with an ice-cold floor.
“We observed that not all the